FASC

FASC Fund for Freight Forwarders Couriers

Restyling of the facade and entrance hall

Facade restyling is a means of communicating corporate identity on an urban scale.

FASC Fondo Agenti Spedizionieri Corrieri (Freight Forwarders and Couriers Agents Fund) invited various architectural firms in order to evaluate proposals and solutions for the restyling of the entrance to the building, for office use, and of the Reception. The am4design proposal, for a design integrated into the landscape where the corporate identity converges, was successful for its strong and characterizing visual identity. The design of corporate outdoor spaces is essential to communicate their identity, to create welcoming, safe environment, where work and recreational activities can be carried out. The objective was to find the right balance between the existing and the new elements that would characterize it.

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The project is characterized by a strong correlation between built and territory: nature, colors, landscape become part of architecture, generating an empathetic relationship with the context.

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Our work as designers has consisted in improving the perception of outdoor and indoor spaces, creating visual hierarchies that identify in the Reception the visual focus, perceptible from the outside. The intervention on the facade, in addition to communicating a message, becomes a means of enhancing adjacent areas.

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When operating in the urban landscape, it is important to keep in mind the lasting character of the design, capable of transmitting the solidity of the Society it represents. By taking up and updating the lines and volumes of the architectural complex, orderly and linear in its settlement principle, an elegant fusion was created between the existing and the new, between interior and exterior design. The theme of the “cobweb”, designed in the transparency of the glass, is taken up and recalled in different architectural elements, becoming a distinctive sign of the building itself and connoting it with a strong identity.

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